Bring Hope to Artists with Autism.
A series of products designed to promote beautiful paintings done by autism artists.
Zenaviv is a social enterprise changing the way the world perceives people with autism, by celebrating their unique abilities and promoting their talent. Artists earn 66% of the profits from the sale of their art - improving their self-esteem, helping secure their financial future, and providing hope to their families. Help support their mission. Check out their products.
SleepWell branding system
Say hello to the most advanced, made in the USA mattress.
It’s exciting to get to work on introducing a sleep system with a perfect balance of support, breathability, comfort, and alignment.
Thank you, Sleepwell, for being a part of helping more people have a good night sleep.
A brand new ecommerce website and mobile website for Bernard Douglas that showcases their unique and creative fashion design. The creativity is distinctive. The availability is quite limited.
A rare ecommerce website with creative use of illustration.
I have built various ecommerce websites this past year. So much to share. Let me start with the blog first. I will cover ecommerce hosting in future postings.
1. Good and relevant content
Content. Content. Content. Content is king. Good and relevant content keeps people coming back. Provide highly engaging and relevant content.
2. Make it pretty
Don’t kid yourself - your blog needs to be visually appealing. On top of that, it needs to be legible. I’ve seen many blogs with good contents but illegible with 8 pt type and dark gray on black background or white type on black background. Please stay away from this type of color combination.
3. Show your product in action
Show your product off. You can do this using images or video, and feel free to encourage your customers to send you pictures of them using/wearing your product.
4. Killer headlines
Keeping your content short and snappy is a good way to ensure people read your posts. In this day and age where millions of bloggers are competing for everyone’s attention, you can rarely get away with huge paragraphs that just ramble on.
5. Go behind the scenes
Here’s a great opportunity to give people a glimpse behind the scenes of your shop, and if you’re comfortable with it, your life.
6. Social media
It’s incredible to consider that just five years ago virtually no one had even heard of Twitter or Facebook. The influence of social media extends to almost every aspect of our lives now, so it’s vital that you let people share your articles. Include share buttons to Twitter, Facebook, and LinkedIn at the minimum.
by M Hayes
For your next gift, send a catalog you curated.
Wantful lets you give the gift of choice--by sending someone a customized, 16-item catalog of gifts to choose from.
Here’s how it works: You visit the site (which is exceedingly sharp and easy to use, reaffirming your sense that this is indeed going to be a Good Gift), tell it a little bit about the gift you need (who you’re buying it for, their gender, and a dollar amount you’re looking to spend, from $30 to $500), and answer a few questions about the recipient (which of these style homes would so-and-so like to live in; does so-and-so like cooking, etc). The site then spits out a nice clean grid of product thumbnails algorithmically picked for your recipient, culled from an inventory of a few thousand items. The products include neat bracelets, artsy coffee table books, cool candle holders--a lot of stuff you’d expect to see in New York’s Museum of Modern Art Design Store. Kitchen gizmos are very prevalent. Anyway, you pick sixteen of these products, and Wantful puts them into an elegant little catalog, sends it to the recipient, and lets them choose one to have as their own, courtesy of your credit card.
It’s clever. A book from Wantful combines the "this way you can get something you like" guarantee of a gift card and the lasting usefulness of a genuinely cool product. But as the site’s founder and CEO John Poisson told Co.Design, it also carries with it that central Good Gift component: surprise.
A camera and photo store
The aftershocks of Google's recent most updates, code-named Panda and Penguin are still raging on. Updates to Google's algorithms mean that social engagement, rather than search engine trickery, yields top results.
Panda, which launched around February of 2011, started using artificial intelligence in new ways to enforce the best practices guidelines Google had long provided to those seeking to optimize their websites. If Panda was a wrist slap, Penguin, launched in last April, was a body slam to websites still trying to "trick" the search engines into ranking them ahead of their competition. The update emphasized the importance of quality content, originality, and overall user experience.
Every single business faces the very same conundrum – when you’re busy servicing customers, you’re very likely not spending time marketing and promoting your brand. Strong branding is a necessity for any business. There are three primary goals we try to achieve. The first goal is to create beautiful brand which includes identity, stationery system, packaging, advertising and website. The second goal is to create multiple ways for people who need your services or products, to find you and engage with you online via social media. The third goal is to convert these people into paying customers via ecommerce. With your consistency and diligence, it will become a long term approach to optimizing your online presence and building relationships across multiple online channels. Eventually you will find the right online marketing mix for your growing business.
We have extensive experience in all aspects of branding such as branding identity, branding system, advertising, visual design, mobile friendly website, ecommerce, blog, marketing, social media, packaging, and all things that promote products and services. Thank you for stopping by.