I stumble upon many creative materials on a regular basis. This is one of them. With the creative usage of heat sensitive materials on the cover, the Camden strategic transformation story with their acquisition was slowly revealed effectively from cover to cover. The color changes from one body temperature to the next. It's never the same. To date this branding project has won over 100 awards and appeared in some 50+ books and publications. What a humbling experience for me and I'm very grateful for the client who understands that good design is good business. And most times it takes boldness and fearlessness especially on the client part to do something different in order to take their brand to the next level.