What is a brand?

So What Is a Brand?

Your brand is how you communicate the essence of your business. Many think branding is simply a logo plus typefaces and color palettes, but that’s only part of it. It’s also your business name, the products or services you provide, and how you deliver them to your consumer. It’s the idea you create in your audience’s mind about who you are and what you do. It’s this idea of your brand that’s so powerful, and prompts your customers to choose you over a rival. Take a look at AT&T old and new branding and how it's used in an advertising campaign.